Creating a Brand that Speaks Your Message

Creating a Brand that Speaks Your Message


Late Workshop: 3:30-5:30pm

Presenters: James Moore, Owner & Creative Director, Tenderling Design, Penny Moore, Owner & Creative Director, Tenderling Design, Sonia Astorga, Designer & Project Coordinator, Tenderling Design

Description: So you’re a one person comm shop or a team of five—don’t let that stop you from building a recognizable brand that speaks your message to the world. Learn about how your visual toolkit influences how people engage with your organization. We’ll review how to create a brand and how to augment your existing brand to better engage your audience along with design tips and tricks that small teams can utilize.

During this workshop, we will explore:

  1. What is a brand? Hint, it’s more than your logo.

  2. How to establish messaging hierarchies within your brand to provoke attention?

  3. How to better work with design agencies and get the most out of your budget?Through discussion and group exercises, you'll learn about the power of building a strong brand and create ideas that you can apply to your own organization.

You Will Learn:

  1. Aquire visual tools that you can utilize within your organization today to build a stronger brand.

  2. Learn how to work with design agencies for expert help.

  3. Establish a style guide to keep your brand consistent.

  4. Resources and recommendations to help small organization with limited design awareness.

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